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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos Global Trends 2024: Future Confidence in the Workplace
Ipsos Global Trends 2024: Future Confidence in the Workplace
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Generational Finances in Hong Kong: A Blend of Tradition and Innovation
Hong Kong, known for its dynamic financial landscape, is witnessing a fascinating interplay of tradition and innovation when it comes to generational finances.
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Hong Kong Taking to the Road in Larger Numbers
Leisure has remained the main motivation for Hong Kongers to take to the road.
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Hong Kong Consumers: More Cautious As The Year Progresses
Hong Kong Consumers: More Cautious As The Year Progresses
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Your trusted partner for your IPO journey
Creating value for clients and supporting professional parties throughout the IPO process.
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Hong Kong’s Gen Z: Bruised but not Beaten
Ipsos Hong Kong New Normal Tracker monitors changes in consumer sentiment and behaviour in response to the dynamic environment of Hong Kong SAR. Data were collected monthly between April 2020 and June 2021, and quarterly thereafter. Additional markets/ questions available upon request