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The Road Less Traveled: Addressing Deep-Rooted Inclusivity Gaps in Indian Automobile Advertising
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
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50 Women 1 Question
Do you ever wish you could go back to the past and give yourself advice? Well, 50 women of Ipsos India shared the advice they would give their younger selves this International Women's Day!
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Gen X – The OG Harbingers of Change in India
This article is inspired by The Generation Myths and Demographic Realities thinking shared by Ipsos India recently at their client event Ipsos After Hours. It seeks to explore the dynamics and contributions of Generation X and builds a case of how brands could leverage the potential of this critical age cohort.
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Revolution on Wheels: Journey through Bharat Mobility Global Expo 2024
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Ipsos India launches Instant|Labs
Ipsos India launches Instant|Labs – a new agile and cutting edge offering for Advertising Research
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success