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PERSONAS IN THE AGE OF AI
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.
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The AI Enigma: Where Enthusiasm Meets Uncertainty
Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.
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Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
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Ipsos: Pioneering AI-driven Insights
A cornerstone of Ipsos's responsible use of AI is its commitment to Truth, Transparency, and Trust.
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Citizens, Market Research, and Artificial Intelligence
This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?