Search
-
What to Watch Next? The Labyrinth of OTT Content
With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
-
Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
-
Speed up Product Testing by up to 50% with Ipsos Synthetic Data
Accelerate product development with synthetic consumers
-
IPSOS, WIRED FOR AGILITY
Ipsos in India offers a suite of Agile solutions that supplement our other solutions across product lines. A specialist team is designed to execute these projects in as little as 2 weeks to a mere few hours.
-
Emerging Trends in Automotive 2025
Applying the Ipsos Global Trends for India, a look at how the Automative sector will shape up in the coming years
-
Ipsos Auto Scoops Series 2024
A great compilation by our Auto experts, and this is being shared internally for sharing our Ipsos India POVs and for inspiration.
-
Beyond Listening - Social Media, a compelling source of consumer Insights.
Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
-
Ethnography: An Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.