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The Lighthouse Effect: Guiding Shoppers To Their Treasure
A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?
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Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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Spirited Revelations: The Buzz in India's Beverage Scene
This report delves into India's booming alcoholic beverage market, exploring trends such as premiumization, creative cocktails, craft beer, the ascent of indigenous spirits, and the growing demand for low and no-alcohol options. It highlights consumer shifts towards sophistication, cultural authenticity, and innovation.
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Clicking Into The Future: Trends Driving India’s Online Shopping Surge
Online shopping is reshaping consumer shopping habits in India – riding on the escalating digital connectivity and demographic shifts. Online shopping offers unmatched convenience, extensive choices, and often better prices than traditional stores.
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Outlook Among Indians 2025: A Mixed Bag of Hope and Concerns
As 2024 drew to a close, the sentiment among Indians reflected a nuanced mix of hope and caution regarding the year ahead. While there is a desire for improvement and a better future among Indians, there is also a recognition of the challenges and uncertainties that lie ahead.
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Ipsos Auto Scoops Series 2024
A great compilation by our Auto experts, and this is being shared internally for sharing our Ipsos India POVs and for inspiration.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.