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PERSONAS IN THE AGE OF AI
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.
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The AI Enigma: Where Enthusiasm Meets Uncertainty
Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.
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Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
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Ipsos: Pioneering AI-driven Insights
A cornerstone of Ipsos's responsible use of AI is its commitment to Truth, Transparency, and Trust.
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Citizens, Market Research, and Artificial Intelligence
This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?