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Buckle Up: Promoting Seatbelt Usage Through Behavioral Science
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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The FOMO about D2C
The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India
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Breaking the Barriers - Joint MR Paper by Ipsos India & Reckitt bags Runners Up position at 29th MRSI Annual MR Virtual Seminar
Breaking the Barriers, a joint market research paper by Ipsos India and its client Reckitt has bagged the Runners Up position at the just concluded 2-day, 29th MRSI Annual MR Seminar (17th & 18th, August 2021).
Breaking the barriers was authored by Deepti Chandna, Executive Director, Ipsos Inda, Payel Roy, Associate Director, Ipsos India and Vikas Chauhan, Research Manager & Atreyee Goswami, Insights & Analytics Manager, Reckitt.
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Opportunity in Crisis
Opportunity in Crisis
A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
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Cyber Coaxing - Nudge Strategies In The Age Of AI
By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
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OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour
By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India
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THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making
Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India