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Ipsos India announces launch of Total Access – providing widest reach of consumers using 5 key modes
All Ipsos solutions now come powered with Total Access
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Indians more optimistic in May, of country being on right track, on the back of Operation Sindoor: Ipsos What Worries the World
Terrorism jumps up +11 points to sit as the 3rd biggest worry of Indians
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Consumer sentiment lowers -1.6 percentage points in May 2025, on poor outlook for jobs and economy with Trump admin’s trade laws, job cuts and macro factors like global economic slowdown, wars: LSEG-Ipsos PCSI India
New tax regime spurs consumer spending and savings
India ranks 3rd on national index score across 30 markets
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Volatile Times and the need for Resilience
We are living in volatile times – the current global scenario, muted consumer sentiments in India over the last few months, and the recent conflict in the subcontinent, have created uncertainty all around, and a challenging environment for businesses.
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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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Spirited Revelations: The Buzz in India's Beverage Scene
This report delves into India's booming alcoholic beverage market, exploring trends such as premiumization, creative cocktails, craft beer, the ascent of indigenous spirits, and the growing demand for low and no-alcohol options. It highlights consumer shifts towards sophistication, cultural authenticity, and innovation.
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Hope around war in Ukraine ending in 2025 surges among Indians compared to 6 months ago: Ipsos Global attitudes to war in Ukraine
Citizens in 28 of 30 markets more optimistic of Ukraine war ending in 2025, versus 6 months ago
Indians and global citizens against their country being militarily involved in the conflict
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Consumer sentiment weakens amid Trump’s tariff trade laws and job cuts’ uncertainty: LSEG-Ipsos PCSI India April 2025
Consumers feeling the pinch already with financial stress
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India retains 4th rank in optimism, with 6 in 10 citizens believing country is moving in right direction: Ipsos What Worries the World
Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.