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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Only 2 in 10 urban Indians plan to travel this summer: Ipsos IndiaBus Summer Holidays Survey
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians.
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The Road Less Traveled: Addressing Deep-Rooted Inclusivity Gaps in Indian Automobile Advertising
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
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Concerns around Inequality less in India compared to other countries: Ipsos Equalities Index 2024
Women perceived to get most unfair treatment
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Uptick in happiness in May, as full time parents/ homemakers & females display major surge in happiness - Ipsos IndiaBus Happiness Monitor
The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.
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3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey
87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
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Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey
Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Women politicians and business leaders perceived to be as capable as their male counterparts - Ipsos Global Attitudes towards Women’s Leadership Survey
62% urban Indians believe a man who stays at home to look after his children is less of a man
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Approval Rating of PM Narendra Modi soars to 75% in Feb 2024 – a 10% jump from Sept 2023 wave: Ipsos IndiaBus Survey
92% in North Zone;
Education, sanitation and cleanliness and healthcare, best performance areas of the Modi govt.