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Only 2 in 10 urban Indians plan to travel this summer: Ipsos IndiaBus Summer Holidays Survey
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians.
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Uptick in happiness in May, as full time parents/ homemakers & females display major surge in happiness - Ipsos IndiaBus Happiness Monitor
The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.
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3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey
87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
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Women politicians and business leaders perceived to be as capable as their male counterparts - Ipsos Global Attitudes towards Women’s Leadership Survey
62% urban Indians believe a man who stays at home to look after his children is less of a man
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Approval Rating of PM Narendra Modi soars to 75% in Feb 2024 – a 10% jump from Sept 2023 wave: Ipsos IndiaBus Survey
92% in North Zone;
Education, sanitation and cleanliness and healthcare, best performance areas of the Modi govt.
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73% of urban Indians perceive Ram Temple consecration/ construction to enhance vote bank for the BJP/ NDA: Ipsos IndiaBus Ram Temple Perception Poll
3 in 4 believe Ram Temple will boost economic gains for UP;
1 in 2 feel it was a religious event; 1 in 4 felt it was both a political & religious event
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Optimism About AI's Potential
A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.
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76% urban Indians happy in December 2023; tier 1 and west zone citizens happiest: Ipsos IndiaBus Happiness Survey
Family, health biggest contributors to happiness
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India is headed in the right direction believe 3 in 4 urban Indians polled: Ipsos Global Advisor What Worries the World
Optimism levels surge by 4% in December