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Ipsos India Happiness Report
Based on a year-long study, this report covers all 12 months of 2023 to tell us the state of happiness among Indians
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Approval Rating of PM Narendra Modi soars to 75% in Feb 2024 – a 10% jump from Sept 2023 wave: Ipsos IndiaBus Survey
92% in North Zone;
Education, sanitation and cleanliness and healthcare, best performance areas of the Modi govt.
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73% of urban Indians perceive Ram Temple consecration/ construction to enhance vote bank for the BJP/ NDA: Ipsos IndiaBus Ram Temple Perception Poll
3 in 4 believe Ram Temple will boost economic gains for UP;
1 in 2 feel it was a religious event; 1 in 4 felt it was both a political & religious event
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92% Indians concerned about the environment; misplaced awareness emerged for impactful actions: Ipsos India Sustainability Segmentation Survey 2024
Sustainability segmentation of Indians put them as Activists, Busy Bystanders & Disengaged Denialists
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76% urban Indians happy in December 2023; tier 1 and west zone citizens happiest: Ipsos IndiaBus Happiness Survey
Family, health biggest contributors to happiness
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7 in 10 urban Indians believe we spend too much on weddings – Ipsos IndiaBus Views on Wedding Study
56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure
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3 in 4 urban Indians are happy in Nov 2023; a 4% increase from last month: Ipsos IndiaBus Happiness Monitor
Tier1 town residents happiest at 86%
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Consumer sentiment weakens in November 2023 for urban Indians - Refinitiv-Ipsos monthly PCSI
Sentiment down across economy, jobs, personal finances and investments
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Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey
Sentiment up for economy, jobs, personal finances and investments
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2 in 3 urban Indians excited about shopping this festival season: Ipsos IndiaBus Festival Poll
Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season