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IPSOS INDIA WRAP 2024
As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
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Doctors, members of the armed forces and teachers rated most trusted professions by urban Indians: Ipsos Trustworthiness Index 2024
Serving staff in restaurants trusted more than govt employees, business leaders, advertising execs
Doctors top the global trust list of professions
Politicians, cabinet officials, priests emerge most untrustworthy
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Gen Zs in Auto– Influencers Today, Customers Tomorrow
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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1 in 2 urban Indians have felt stressed to the extent that it impacted their daily life: Ipsos World Mental Health Day Survey 2024
A 31-nation Ipsos Global Advisor study conducted among 23,667 adults. India wave ran on the Ipsos IndiaBus platform covering 1800 adults face-to-face and 400 adults online.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Global South most bullish in September – India ranks 3rd in optimism, with 65% urban Indians believing India is headed in right direction: Ipsos What Worries the World
Worry around unemployment and inflation further recedes among urban Indians
Crime and Violence, emerges world’s No.1 worry, displacing inflation to 2nd spot
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.