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  • PM Modi’s Approval Rating (AR) remains steady at 70% in November 2024: Ipsos IndiaBus PM Modi’s Approval Rating

    Same as August 2024 and May 2024 – 70%. In February 2024, AR had soared to 75%

    Education, cleanliness and healthcare top performance areas

    1 December 2024
  • Society

    Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution? Ipsos Understanding Asia

    The report leverages data released from the 8th edition of Ipsos’ Global Trends report, titled "In search of a new consensus: from tension to intention". Ipsos’ Global Trends report – is the largest public survey in its history, with 50,000 people interviewed across 50 markets.

    13 November 2024
  • Case Studies

    3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey

    Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

    18 October 2024
  • Society

    Urban Indians rate the education system high on quality, resources and facilities and career-oriented learning: Ipsos Global Education Monitor 2024

    Axis shifts to Asia Pacific for best education centres including India
    73% citizens want social media banned for children aged under 14 years, both inside and outside of schools
    1 in 2 citizens want smartphones banned in schools
    Inadequate teacher training, unequal access to education and security & safety, biggest challenges in education system

    18 September 2024
  • Case Studies

    2 in 3 Indians claim to be happy in August 2024, despite a significant drop in happiness levels for 2 months consecutively: Ipsos IndiaBus Happiness Monitor

    Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather

    10 September 2024
  • Society

    Consumer sentiment up for jobs; India ranks No.2 on National Index Score: LSEG-Ipsos PCSI August 2024

    Citizens feeling the pinch around daily spends, savings and investments.

    6 September 2024
  • Society

    Ipsos Update – September 2024

    Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

    3 September 2024
  • Consumer & Shopper

    Lower Hatchback – Is revival in sight?

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

    29 August 2024
  • Case Studies

    Sharp drop in happiness levels in July 2024 - repeats pattern of July 2023; weather mayhem and its collateral impact, prime cause: Ipsos IndiaBus Happiness Monitor

    Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.

    6 August 2024
  • Consumer & Shopper

    DECODING INDIA’S BEAUTY BOOM

    Exploring Current Trends in Beauty and Personal Care

    26 July 2024
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