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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Ipsos India appoints Raja Bunet, Chief Operations Officer – to lead Contactless Data Collection Operations
Ipsos in India has announced the appointment of Raja Bunet to Chief Operations Officer, for leading Contactless Data Collection Operations, with immediate effect.
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Ipsos offering clients tech based alternatives, to offset lockdown challenges
Face-to-face interviewing has come to a grinding halt, for now
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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Indo-US ties important; Namaste Trump will bring the two nations closer, feel most urban Indians: Ipsos Trump India Visit Snap Poll
Trade agreement overhaul ; defence pact foreseen
Trump eyeing Indian vote bank & consumer market, general perception
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92% Urban Indians optimistic Circa 2020 will be better than previous year; 83% bullish about performance of global economy
Optimism, trends & concerns sum up this year’s - Ipsos Predictions 2020 Survey
Circa 2019 was a disastrous year for India & Indians
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India 8th Least Nimby!
Best & Worst of Indian Urban Infrastructure - Airports, Digital Connectivity, Motorways and Rail infrastructure rated best; Cycle Facilities, Electric Vehicle Charging, Flood Defenses, Pedestrian Pathways and Water Supply & Sewerage rated worst: GIIA-Ipsos Global Infrastructure Index 2019