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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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3 in 4 Urban Indians say they are happy in April 2024: Ipsos IndiaBus Happiness Survey
87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023
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India holds onto pole position with highest national index score across 29 countries, despite the consumer sentiment lowering in April 2024: LSEG-Ipsos PCSI monthly survey
Each month, Ipsos tracks attitudes of consumers in 29 markets (including India) on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.
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Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey
Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too
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Ipsos India Sustainability Report 2024
Environment Sustainability Segmentation and its Implication for Marketers
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Consumer sentiment further improves and surges 2.8 percentage points for urban Indians in March 2024: LSEG-Ipsos PCSI
Big jump in sentiment for jobs; sentiment also up for personal finances, economy and investments
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Women politicians and business leaders perceived to be as capable as their male counterparts - Ipsos Global Attitudes towards Women’s Leadership Survey
62% urban Indians believe a man who stays at home to look after his children is less of a man
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Approval Rating of PM Narendra Modi soars to 75% in Feb 2024 – a 10% jump from Sept 2023 wave: Ipsos IndiaBus Survey
92% in North Zone;
Education, sanitation and cleanliness and healthcare, best performance areas of the Modi govt.
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73% of urban Indians perceive Ram Temple consecration/ construction to enhance vote bank for the BJP/ NDA: Ipsos IndiaBus Ram Temple Perception Poll
3 in 4 believe Ram Temple will boost economic gains for UP;
1 in 2 feel it was a religious event; 1 in 4 felt it was both a political & religious event
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Consumer Confidence further rises for urban Indians in Feb 2024 – surges 2.9 percentage points: LSEG-Ipsos PCSI India 2024
Refinitiv has rebranded to LSEG (London Stock Exchange Group)