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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey
Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode
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1 in 2 urban Indians have felt stressed to the extent that it impacted their daily life: Ipsos World Mental Health Day Survey 2024
A 31-nation Ipsos Global Advisor study conducted among 23,667 adults. India wave ran on the Ipsos IndiaBus platform covering 1800 adults face-to-face and 400 adults online.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Global South most bullish in September – India ranks 3rd in optimism, with 65% urban Indians believing India is headed in right direction: Ipsos What Worries the World
Worry around unemployment and inflation further recedes among urban Indians
Crime and Violence, emerges world’s No.1 worry, displacing inflation to 2nd spot
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Ipsos unveils Ipsos Consumer Voice
The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Urban Indians rate the education system high on quality, resources and facilities and career-oriented learning: Ipsos Global Education Monitor 2024
Axis shifts to Asia Pacific for best education centres including India
73% citizens want social media banned for children aged under 14 years, both inside and outside of schools
1 in 2 citizens want smartphones banned in schools
Inadequate teacher training, unequal access to education and security & safety, biggest challenges in education system
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Consumer sentiment up for jobs; India ranks No.2 on National Index Score: LSEG-Ipsos PCSI August 2024
Citizens feeling the pinch around daily spends, savings and investments.
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67% Indians believe India is moving in the right direction; India placed 2nd in optimism across 29 markets in August 2024: Ipsos What Worries the World
Worry around unemployment (-6%) and inflation (-7%) recedes