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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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Ipsos augments product testing with synthetic data – adds AI for faster product launches & richer insights
Synthetic Data offering is now ready to take to clients.
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Speed up Product Testing by up to 50% with Ipsos Synthetic Data
Accelerate product development with synthetic consumers
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Creating Winning Products: Insights from Global Sensory Research Expert Josef Zach!
Ipsos India Webinar : Creating Winning Products
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Ipsos: Pioneering AI-driven Insights
A cornerstone of Ipsos's responsible use of AI is its commitment to Truth, Transparency, and Trust.
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Ipsos unveils Ipsos Consumer Voice
The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone