News & Events

[ESG] Uncovering & Building Sustainability

BREAKING NEWS!

Ipsos in Kenya feted as a #TopEmployer at the 2023 Employer Of The Year Awards #EYA2023 as a leader in #Corporate #Performance.

Coca-Cola Named 7th Most Loved Brand by Women in Kenya

PRESS RELEASE - NAIROBI, Monday 12th September 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Coca-Cola the 7th most loved brand by women in Kenya, emerging as the first non-alcoholic beverage in the country.

Why your ad is not the talk of social media and others are

The Kenya Media Establishment Survey 2022 launched in Nairobi recently, shows the central role social media plays in the lives of people. The study indicates that internet use has more than tripled – from 13% to 46% driven by social media.

Establishment survey provides access to recent, robust, credible audience data

The media landscape has changed over the last decade – and will continue to evolve. Understanding the evolving audience consumer space is therefore important in identifying opportunities for strategic targeting.

Using CSR to strengthen a brand

Corporate Social Responsibility (CSR) has become a popular business trend with many firms leveraging social initiatives to generate positive publicity and news coverage, to attract and hire best talents and to keep pace with their competitor

Ipsos Opinion Poll - 7 days to General Elections, Mr. Odinga Leads in the Presidential Race

PRESS RELEASE - NAIROBI August 2, 2022: With less than a week to the August 9 Election, Mr. Raila Amolo Odinga is the candidate most voters would choose. The latest opinion poll by Ipsos in Kenya shows the Azimio La Umoja One Kenya presidential candidate would win 47% of the total votes if elections were held on the day the interviews were conducted.

Naivas named 8th most loved brand by women in Kenya

PRESS RELEASE: NAIROBI, Tuesday 26th July 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Naivas supermarkets the 8th most loved brand by women in Kenya, emerging as the first retail supermarket in the country.

Introducing Synthesio’s trend discovery engine: Topic Modeling

Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!

Kenya All Media Establishment Survey 2022

Study shows mobile phones remains the biggest disruptor and provides the greatest opportunity as radio continues to dominate with an increase in the numbers of niche and community stations.