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MENA 2021 Ad Spend
MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Are Mega Events Still Delivering ROI for Brands?
Which sponsoring brands are on top when it comes to earned social media value?
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
Analyzing Lebanese's Conversations in Times of COVID-19
With the Coronavirus outbreak happening in Lebanon, people turned to social media platforms to share their knowledge, thoughts and feelings regarding this growing pandemic. As days pass, the situation is evolving, and people’s conversations and focus are shifting accordingly. Through Ipsos social intelligence analytics tool, a continuous analysis and reporting of Lebanese’s voices are possible.
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The Rise of Linear TV Amid COVID-19 Outbreak in Lebanon
Since the COVID-19 pandemic has hit the MENA region in February, many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.
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COVID-19 Lebanon Consumer Sentiment Tracker
People in Lebanon view COVID-19 as more of a threat to others than to themselves.
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.