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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos New Zealand Valentine's Day - Love Life Satisfaction 2025
According to Ipsos’ recent Global Love Life Satisfaction poll across 30 countries, New Zealanders report high levels of love satisfaction. The poll brings together how people feel about love, romance and relationships.
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Ipsos NZ Mental Health Day 2024 – New Zealand report
Our latest Health Services Report finds mental health as the biggest health problem facing New Zealanders, ahead of the global country average.
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Attitudes to the 2024 Paris Games
Ipsos has released the results of a 33-country survey investigating attitudes to the 2024 Paris Games. Interest is higher than it was for Tokyo, and 75% feel that the games will be an important opportunity for the world to come together.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Ipsos Global Happiness Survey 2024 NZ Edition
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead, but New Zealanders remain significantly happier than the global average.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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International Women's Day 2024 - NZ Edition
Wellington, 8 March 2024 – Ipsos releases a 31-country study, in collaboration with the Global Institute for Women’s Leadership at King’s College London, looking at attitudes to equality and women’s rights ahead of International Women’s Day.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.