This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.
Brands need to connect with shoppers in the moments that matter most.
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
The definitive link between corporate reputation and better business efficiency.
May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
MENA's most comprehensive syndicated study on Generation Y.
Transforming adversity into a creative opportunity.