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Ipsos in MENA Launches Consumer Pulse
The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.
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Fintech In Pakistan
More than 20% of the Financial Services business expected to be at risk to FinTech Companies by 2020.
Shopper Journey
Grow sales in an omnichannel world.
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Ipsos successfully launched national consumer panel in Pakistan
Ipsos in Pakistan organized an event to share Key Results of its recently launched National Consumer Panel in Pakistan. The Event was held in Movenpick Hotel Karachi on November 15, 2018.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Consumer Book of Pakistan 2014-15
As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.