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Ipsos Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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68% globally are willing to accept new policies encouraging sustainable technology adoption
Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
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Applying the DIY (Do-It-Yourself) model to Market Research is possible – based on having access to the right platform
What is an automated research platform and what are the criteria that customers can use to identify the optimal solution for their objectives
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Ipsos will match the value of employee donations to the International Red Cross, in the context of war in Ukraine
Ipsos is constantly supporting its employees’ health, integrity and safety.
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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Ipsos ranked #1 Most Innovative Market Research Company in the World, for the third year running
We are proud to announce that Ipsos has retained the rank of #1 Most Innovative Market Research Company by GreenBook’s Research Industry Trends (GRIT) report. Ipsos keeps the leadership of the chart, same as in 2020 and 2019.