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Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
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Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos in Romania – research partner of the Superbrands programme, for the third consecutive edition
The most prestigious programme dedicated to brand excellence has celebrated brands with exceptional performances and centenary history
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.