Search
-
Perceptions Are Not Reality: Things are NOT as Bad as they Seem
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
-
The Economic Pulse of the World - November 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
-
Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
-
Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
-
Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
-
The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
-
The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
-
Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
-
The Economic Pulse of the World - October 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.
-
The Future of Mobility - On the Road to Driverless Cars
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.