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International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress
To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
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Saudi Arabia's Primary Consumer Sentiment Index - February 2018
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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What Worries KSA - January 2018
The majority (65%) of Saudi Arabian people think things in the country are heading in the right direction. Taxes currently occupies the top spot for concern with 43% saying this.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population
The majority of adults are optimistic about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.
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Consumer Confidence National Index Holds Steady
This month's global Consumer Confidence National Index score remained the same at 50.1.
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53% of Saudis expect to see driverless cars approbations in 2018
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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Driving Ban Survey in Saudi Arabia
The majority of females in Saudi Arabia (70%) say that they are most likely to drive after the ban is lifted.