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The 2025 Ramadan Handbook – Saudi Arabia Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights

Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.

Reflections on Ramadan

Ipsos in UAE has launched a study during Ramadan 2021 in each of KSA, UAE, and Egypt. The research uncovers individuals’ habits during the month when it comes to religious activities, their eating and shopping habits, and media consumption. Below is a consolidated review of the results in the three markets.

Ipsos Update - September 2022

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

Ipsos Update - October 2022

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

MENA 2021 Ad Spend

MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

Doctors become the world’s most trusted profession

A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.