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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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[Event] Bringing Life to Life
Effecting actionable strategies with our consumers and audiences begins from applying an empathetic lens on their context and their culture.
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Nearly 4 in 10 Singaporeans report gaining weight since the pandemic, more so among young adults
Ipsos conducted a new survey among Singaporeans to understand the impact of living in the pandemic on the maintenance of their health
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.