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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
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How Technology Can Fuel Behavioural Research - and Enrich Your Insights
Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Are Singaporeans Savvy e-Shoppers?
Ipsos survey finds Singaporeans, young and old are savvy e-shoppers.
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The Susceptibility of Singaporeans Towards Fake News
Ipsos study finds that while 8 in 10 Singaporeans are confident that they can spot 'fake news', 45% admit that they have incorrectly believe 'fake news' stories
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The Perils of Perception: Why We're Wrong About Nearly Everything
A ground-breaking exploration of our misperceptions - informed by several exclusive Ipsos studies over 40 countries. Robert McPhedran, Associate Research Director at Ipsos Public Affairs, discusses why this is a must-read for Singaporeans.