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Brand Success
How do I position my brand and portfolio for sustained performance?
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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Five simple maneuvers for maximizing your APAC medtech launch plan
What are the obstacles standing between you and success in your medtech strategies? How do you remain competitive in your space? Have you considered the needs of market access stakeholders in your medtech business plans, or is that missing from your strategy?
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Ipsos PEEL: The Changing Face of The Asian Consumer
Come on an immersive journey and discover the changing face of the Asian consumer and strategies to peel back the layers.
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How Technology Can Fuel Behavioural Research - and Enrich Your Insights
Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.