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Portrait of a Futurist
What do futurists believe, and how do their views differ from the typical global citizen?
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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Singaporeans’ Outlook for 2024: Top worries remain with new perspectives on AI, data privacy, and the role of technology.
47% of Singaporeans report that 2023 was challenging for them and their families; 71% of citizens feeling hopeful that 2024 will be a better year for them.
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Understanding Asia - End of the Year Review (Singapore)
Ipsos looks at the data behind the headlines of 2023.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
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82% APAC consumers agree 'I need to do more to look after my mental well-being'
Mental health is as much of a priority as physical health. Look for
ways to support both. -
85% APAC consumers agree ' I would like more control over decisions about my health'
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
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74% APAC citizens with they could slow down the pace of their life
Busy, stressful lives mean that people need time out