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Ipsos.Digital - your ultimate online research companion
Empower your decision-making with Ipsos.Digital, the ultimate platform for profound consumer insights.
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Ipsos Digital now LIVE in Thailand
Ipsos Digital is an automated self-service platform that offers a range of agile market research tools to give you faster access to insights and research solutions.
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Customer perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.