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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Data Dive: 2022 in review
In 12 infographics, we look back at some key Ipsos Global Advisor polls from the rocky year that was.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup
Brazil and Germany are most widely expected to be the tournament’s finalists
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Nation Brands Index 2022: Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place — its best performance since 2018, when it also ranked second. Japan sees strong reputational rankings on the Exports, Tourism, and Culture indices. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed
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WRD 2022: 78% globally agree that people should be able to take refuge in other countries
New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.