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AI in advertising research
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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Global Trends and the "4S" of Thai consumers
Ipsos unveils the 10th anniversary edition of “Ipsos Global Trends” identifying nine global trends and “4S” impacting Thai consumers.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.