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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Ipsos Global Trends and the "4S" of Thai consumers
Ipsos unveils the 10th anniversary edition of “Ipsos Global Trends” identifying nine global trends and “4S” impacting Thai consumers.
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Close to nine in 10 in favour of global rules banning plastics
Strong majorities across 32 countries agree with a range of bans on plastics and byproducts, while there’s slightly lower support for putting more onus on governments and manufacturers.
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Embracing the Green Drive: Exploring Thais' Perceptions of Electric Vehicles
84% of Thais say they are likely to buy an electric vehicle for their next purchase.
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78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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68% globally are willing to accept new policies encouraging sustainable technology adoptions
Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Talent transformation: Digital-skilled needed
The Global Impact Report, an Ipsos international survey conducted with Udacity in four major countries, finds that digital transformation is stalling due to a lack of job-ready digital talent.