Views on Innovation by Ipsos

A roundup of the latest Ipsos Views on Innovation.


Webinars on Innovation


 

[Webinar] KEYS - The worry and the wonder of AI

Artificial intelligence (AI) is occupying the minds of businesses, governments and citizens around the world. Although not as new as it is sometimes made out to be, its impact has grown dramatically in recent years, driven by the growth of computing power and the use of vast amounts of data to train the computers. Our latest survey of corporate communications professionals finds 87% saying AI “will fundamentally transform the way our business operates”. This episode of our KEYS webinar series finds us in reflective mode. We reviewed recent experiences, shared new research and setting out key questions to keep in mind as we all explore the wonder – and the worry – of AI.

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Ipsos Views on Innovation

The New Era of Innovation

Artificial intelligence has triggered a seismic shift in innovation development, enabling businesses to bring better products and services into our world. Our latest Ipsos Views POV, The New Era of Innovation, introduces our philosophy for innovation with Generative AI (GenAI), which empowers insights functions to produce bolder innovations, with faster development cycles and smarter processes.

The New Era of Innovation

Humanizing AI

Humanizing AI: Real Human Data to Generate and Predict Real Innovation Success explores the importance of using real human data to train AI models for innovation success. AI presents an opportunity to improve the speed, and potentially, the success rate of new innovations, and how we go about doing this will determine whether we succeed.
 

Humanizing AI

 

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

 

Beyond the Hype

Exploring the Changing AI Landscape

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

Exploring the Chaging Landscape

We’re more than our senses: Taking product development to the next level

Traditional product testing that focuses purely on product characteristics that are just connected to our senses do not provide accurate market predictions for success. The proven path to success demonstrates that the total product experience is driven by more than just sensory signals. This is where behavioral science comes into play.

We're more than our senses

Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth? In this paper we delve deeper into this conflict and examine how sustainability and advertising can work together. We identified five key takeaways that we believe can help brands successfully change people’s behaviour and create a more sustainable future, while also helping to grow their sales and market share.

Systhetic Data

Innovation in Inflationary Times

Three in four consumers globally are concerned that price increases in 2022 will outpace their income growth. On the other side, leaders in the consumer goods sector have faced disruption to their innovation pipelines as they fire-fight emerging priorities such as rising cost of goods, stock shortages and rapidly shifting consumer sentiments.

Innovation in Inflationary Times

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.

The Third Moment of Truth

The keys to successful portfolio strategy against economic uncertainty

Even during periods of economic downturn and slow growth, Ipsos’ Innovation Testing database suggests that consumers are still receptive to innovation during tough times, as their status quo and behavior significantly shift. We have found that innovations introduced during crises or period of higher inflation had a greater rate of success, emphasizing the importance of continuous innovation, despite perceived affordability challenges.

From Chaos to Clarity

Mapping the journey to sustainable pack: What consumers want

A key part of a holistic sustainability strategy for most CPG companies is their packaging blueprint. And the move towards more sustainable packaging is not only an opportunity to help the planet but also a commercial opportunity, with consumers looking for more environmentally friendly solutions. Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

Mapping Journey to Sustainable Pack

What makes a new product succeed

The assumption is if an innovation has superior performance, attractive packaging, and adequate marketing support, it should succeed. While these are necessary conditions, they are not sufficient. Innovations must first displace the existing solution – and this depends on whether consumers are willing to change from their status quo and switch brands.

Challenging Status Quo

Consumer & Shopper