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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Navigating the Hottest Trends in the Automotive Industry
Ipsos Auto Experts reveal 10 trends that are radically shaping the Automotive industry landscape over the last 6-12 months.
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Ipsos Generations Report: Unpacking Generational Shifts in Thailand
Uncover the evolving values and behaviours of Thai consumers - from digitally-native Gen Z to a growing silver generation
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Embracing the Green Drive: Exploring Thais' Perceptions of Electric Vehicles
84% of Thais say they are likely to buy an electric vehicle for their next purchase.
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Why respondent centric research drives quality insights
To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.