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益普索觀點 —— 與 AI 對話 (六)：AI 主持人究竟是增強同理心，還是削弱了人際連結？
生成式 AI 驅動的主持機器人能在質性研究中發揮作用嗎？它能增強與受訪者間的同理心，還是會讓我們感受不到共鳴？
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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從意義非凡的決策到漸進式決策
在等待專案為品牌增長作決策的過程當中，常常錯過了許多市場會對其業績產生影響的變化和改進的機會。在接下來的文中，我們將介紹一種替代的漸進方式，藉此讓我們與客戶能夠作出跟上這個世界快速的變化腳步的決策。
Incremental versus Monumental Decision-Making
Sometimes, in waiting for a monumental strategic decision to grow its brand, the company missed many opportunities for small incremental changes and improvements that could have had a real impact on the business results. In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.