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益普索觀點 —— 與 AI 對話 (六)：AI 主持人究竟是增強同理心，還是削弱了人際連結？
生成式 AI 驅動的主持機器人能在質性研究中發揮作用嗎？它能增強與受訪者間的同理心，還是會讓我們感受不到共鳴？
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ISO 20252:2019 Framework for Taiwan - Statement of Applicability (SOA)
The Statement of Applicability (SoA) describes the scope of services Ipsos in Taiwan provided and attested to the ISO 20252 standard
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The Power of Barbiecore and Why It Matters
Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative.
During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before.
Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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ISO 20252:2019 Framework for Taiwan - Statement of Applicability (SOA)
The Statement of Applicability (SoA) describes the scope of services Ipsos in Taiwan provided and attested to the ISO 20252 standard
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.