Search
-
銀行業如何留住並吸引客戶
當今的銀行客戶正面臨著無論在資金、時間效率與安全性上更多元的產品與服務的競爭。消費者面臨的挑戰是如何選擇最適合他們需求的銀行，然而，當所有銀行業者都提供相似度極高的商品與服務時，消費者如何決定什麼才是最好的選擇呢?
The current banking client is faced with a broad offer in terms of products and services that involve mobility, time savings and security. The challenge for the customer is to select the bank that fits their needs, but how can they determine what the best option is if all of them have almost the same offering?
-
Bank 3.0：台灣數位金融戰場
消費者越來越依賴網路，且比起前往實體銀行的交通與等待時間，數位網路似乎有效率多了，銀行服務的數位行動化看來是勢在必行，那是什麼原因讓這個趨勢在台灣走不快呢？
As more and more consumers are relying on Internet, the development of digital network should be able to save people a great amount of time waiting in banks with number tickets crumbled in their hand. Financial service digitalizing seems much more efficient and imperative, so what is retarding the pace of the development in Taiwan? -
從台灣消費者需求看數位化金融服務趨勢
根據2015年資料顯示，台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢？
Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?