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We found 5 results matching with your query. Refine by
  • Consumer & Shopper

    疫情之下,遊戲產業的現況與挑戰

    隨著COVID-19疫情發展,世界各國政府和企業紛紛要求人們保持社交距離,大家待在家的時間變長,間接帶動了遊戲產業的蓬勃發展。

    26 October 2020
  • Consumer & Shopper

    美國富裕人士暨訂閱式汽車服務

    科技將持續顛覆汽車產業,像共乘app、電動車和訂閱式汽車服務等新型態服務將徹底地改變整個產業。實際上,到2022年,汽車訂閱市場將成長71%。As technology continues to disrupt the auto industry, innovation such as ride sharing apps, electric vehicles, and car subscriptions will completely transform the sector. In fact, by 2022 the car subscription market is set to grow by 71%.

    17 January 2020
  • Consumer & Shopper

    消費者購物行為的改變

    品牌必須在重要的時刻與消費者建立關係。Brands need to connect with shoppers in the moments that matter most.

    26 December 2018
  • Consumer & Shopper

    科技如何改變零售業的規則:對話式商務、即時訊息、聊天機器人

    即時訊息替零售業者(或品牌)與它們的消費者開啟了新的溝通管道。根據Facebook,在美妝零售業者Sephora開始透過Messenger提供預約服務後,它的店內美容預約成長11%。而Whole Foods是另一個快速跟上Messenger使用潮流的零售業者。去年夏天它發行了食譜聊天機器人,消費者只要在Facebook Messenger輸入食材或料理類型,就能夠得到主廚機器人的建議,讓消費者隨時隨地都能輕易發掘食譜。
    Chat is opening up new channels of communication between retailers (or brands) and their customers. According to Facebook, after Sephora, the beauty products retailer, launched its appointment schedule service via Messenger, its in-store makeover bookings increased by 11%. Whole Foods was another retailer quick to pick up on the use of Messenger. In summer last year, it launched a recipe chatbot, where shoppers could get recommendations from a robot chef through Facebook Messenger, by texting ingredients or cuisine type, to inspire shoppers anywhere, anytime and make recipe-discovery easy.

    12 February 2018
  • Consumer & Shopper

    從台灣消費者需求看數位化金融服務趨勢

    根據2015年資料顯示,台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢?
    Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?

    12 October 2016

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