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[Webinar] KEYS - Making a difference? Brands in real lives
This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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企業防疫策略思維，以保持獲利
各國面臨新一波Covid-19疫情的挑戰，確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外，有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此，對品牌來說，該採取什麼樣的方式來因應？
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百年品牌大同易主! 新團隊需要傾聽消費者心聲，重釋品牌魅力
這幾天百年品牌大同江山易主的新聞沸沸揚揚，進而顯示民眾對大同新團隊抱持高度期待並想了解這個新團隊將如何帶領這個百年品牌脫離困境。益普索 (Ipsos) 透過由消費者觀點出發且持續進行多年的《百大影響力品牌調查》來解讀大同這個品牌。
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後疫情時代下的「宅經濟」與「食經濟」: 防疫仍要好吃、好玩，創新商機崛起
「Covid-19已經永遠改變了人們的生活方式，」英國《經濟學人》雜誌（The Economist）不約而同指出，即使各國政府已經紛紛解封，多數人的生活型態已經不同以往。在這股轉變下，消費者的習慣有哪些轉變？又能從中找到哪些未來創新之道？“Covid-19 seems to have changed lifestyle for good”, the Economist pointed out. Even if most countries have eased restriction, people’s way of living have changed. Under the circumstances, how the consumers behaviors have transformed? What can business do to innovate?
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疫情衝擊汽車產業，如何佈局後疫情商機?
近期各國陸續解封並重啟經濟與商業活動。從1月到5月，台灣陸續面臨幾個新型冠狀病毒疫情的挑戰點與高峰，汽車與機車的銷售量也受市場與疫情起伏，益普索(Ipsos)將探討是否因為疫情而衍生出新的購車或賞車模式呢?
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透過IBN (貝氏網路) 精準分析醫藥業代服務績效
醫藥業代代表製藥公司，透過即時、準確、可靠且科學化的服務，全力支持各個專長領域的醫生，以獲得最高的滿意度。Sales representative is representing pharmaceutical company to provide physicians across therapy areas with services to support them in attaining the goals with the highest satisfaction, by providing timely, accurate and reliable scientific engagement and services.