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Global Advisor - COVID 19
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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益普索觀點 — 透過提升品牌價值在通貨膨脹的浪潮中穩定航行
在台灣，消費者物價指數（CPI）在 2023 年第四季度持續下降，成功扭轉了第二季度和第三季度的上升趨勢，由高點的 3.05 下滑至 1.79，幾乎回到了 2023 年 6 月的水平。
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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益普索觀點 — 疫情後的旅遊新商機：醫療觀光與數位游牧
在2022年10月台灣邊境解封後，出境人次快速竄升，直至今年10月已恢復疫情前的8成水準，然而海外觀光客的入境人次卻仍在6成的低檔徘徊。在國人報復性出國現象持續、國際旅客來台人次緩步上升的困境下，台灣該如何回應後疫情時代的「觀光逆差」？
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疫情後仍動盪的 2023 年：生活壓力下的聰明消費、環保更要獨特、多元混搭風格， 創新商機成轉機
即便全球逐漸從疫情中復甦，世界仍不斷面臨挑戰與變化。本文聚焦台灣市場的現況，找出 3 個消費習慣的轉變，並提供創新案例給讀者參考。
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What Worries the World – July 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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Data Dive: What’s worrying people around the world the most this spring? Cash, crime and corruption.
Worries related to money dominate the top five list as economic uncertainty rises and pandemic plummets.