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202202-SIA-User-Innovation-Discovery
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Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems
Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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想要了解生成式 AI 人工智慧的早期採用者？
在企業爭先恐後開發AI技術的同時，早期AI採用者的使用習慣與原因其實有跡可循！本文將這些早期採用者區分為６種類型，依照其需求為產品研發、行銷以及研究團隊制定出產品市場契合之架構。