AI, Automation, and Corporate Reputation

The adoption of artificial intelligence (AI) and automation becomes a major focus for business.

With AI and automation now becoming an option for many businesses, what will the social impact and reputational effects be?

As the Fourth Industrial Revolution unfolds, the adoption of AI and automation is an important challenge many businesses will face.

This white paper asks, with the potential to improve productivity and reduce costs, the benefits of AI and automation for businesses are obvious – but at what cost to the labour market and society?

It argues, it is the social impact of automation that makes it a crucial reputational issue for businesses considering developing and using automating technologies.

By analysing the views of the public and policymakers on the subject, it seeks to view what the future holds for automation and what hurdles businesses will have to jump.

What do policymakers think?

With a survey of UK MPs, the report finds policymakers support automation. 89% feel business should continue to develop and use AI and robotics to automate work, with 66% agreeing that automation will have a positive impact on the UK economy. In terms of an automation tax, only one in five MPs (19%) support the idea, while 53% disagree.

However, policymakers are aware of the effects of automation, especially job losses. 45% of MPs agree there will be more jobs lost than gained over the next 15 years due to automation. MPs also believe this will primarily effect low-skilled workers, with 55% saying this will be the case.