Ricerca
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2018: The Year of Capturing Nonconscious Response
Learn more about the five methods which comprise the backbone of nonconsious measurement
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Auto comprata online: Ipsos e AgitaLab per svelare le aspettative
Un’indagine sugli automobilisti italiani condotta nell’ambito del percorso di analisi promosso da AgitaLab e curato dal Centro Studi Fleet&Mobility
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How Food Shopping Habits Are Being Transformed By Tech
Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
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Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Ipsos Encyclopedia - Social Intelligence
Social Intelligence (often used interchangeably with "Social Listening," "Social Media Monitoring," or "Social Data Analysis"), is the process of monitoring and analysing digital conversations and media, with data captured from social media, blogs, news sites, forums, etc through the use of advanced technology like web crawlers and APIs.
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Gli italiani e la nuova legge sui sacchetti ultraleggeri
Durante la due giorni organizzata dall’Università degli Studi di Scienze Gastronomiche di Pollenzo “Nuove sfide del reparto ortofrutta“ è stata presentata la ricerca IPSOS sulle ultime tendenze nei consumi, nelle diverse soluzioni di packaging e i nuovi provvedimenti sull’imballo degli alimenti sfusi.