Ricerca
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Il patrimonio distintivo del brand rappresenta uno strumento di efficacia creativa
In un panorama mediatico in rapida evoluzione, lavorare sui brand asset rappresenta una strategia molto efficace.
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How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.