Ricerca
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Introducing the New Era of Lead User Innovation
A Big Data method using leading consumer insights to innovate more quickly, efficiently and effectively.
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Occhi del consumatore: le scelte di acquisto analizzate con mobile eye-tracking
Il nuovo libro di Carlo Oldrini che deriva dall'approccio sperimentale eseguito, e progressivamente messo a punto, a partire da maggio 2015 su oltre 10.000 consumatori all'interno dei nostri Behavioral Shopper Lab
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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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The Evolution of Shopper Behaviour - Part 2
Brands need to connect with shoppers in the moments that matter most.
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The Future of Mobility - Shared Mobility
The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
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[EVENTO] ETRA 2018
Ipsos e SRLabs presentano il nuovo sistema di elaborazione dati Eye-Tracking in ambienti reali
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.