Ricerca
-
Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
-
Ipsos Digital Audio. Il punto zero sui podcast
Il primo studio Ipsos per misurare l’ascolto e la modalità di fruizione di tutte le forme di Digital Audio.
-
[EVENTO] Wired Trends 2020. Visioni sull'anno che verrà
Il ciclo di incontri nati dalla collaborazione tra Ipsos e Wired Italia, dedicato alle innovazioni che saranno protagoniste nei prossimi 12 mesi.
-
[EVENTO] Wired Trends 2020. Visioni sull'anno che verrà
Il ciclo di incontri nati dalla collaborazione tra Ipsos e Wired Italia, dedicato alle innovazioni che saranno protagoniste nei prossimi 12 mesi.
Brand Equity Measurement
Capire il successo della vostra marca e pianificarne la strategia di attivazione.
Brand Activation Tracking
Creare una relazione forte consumatore-brand per la crescita sostenibile di marca.
-
On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
-
How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
-
The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
-
Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands
The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.