Ricerca
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Insight Out: i podcast su trend e innovazione
Ogni mese un podcast per esplorare i trend emergenti, le innovazioni in atto e i modi creativi per avvicinarsi alle persone reali nella vita reale.
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Al via la Fase 2 anche per Ipsos
Dal 1° giugno sarà nuovamente possibile programmare e condurre attività di fieldwork di persona.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
Communities
Coinvolgere ambienti online per intuizioni umane in tempo reale.
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Motivazione ed engagement nelle Online Research Communities
Uno studio sui driver motivazionali per ottenere risultati di ricerca significativi
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Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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Community
La community è un ambiente collaborativo digitale che consente alle marche di interagire in tempo reale con i propri consumatori/clienti attuali e potenziali. Offre l’opportunità di analizzare in profondità temi specifici, nutrire l’innovazione e acquisire influenza, raggiungendo un ‘pubblico’ motivato a dare un contributo originale e determinante.